How to Choose the Right Business Coach: A Complete Guide

Disclaimer: if you haven’t read “Why You Should Hire a Business Coach” yet, you can do that and then come back here for the tips on how to find the best coach for you!

If you’re in the market for a business coach, you have a hefty job ahead of you. At my last count, there are approximately a billion online coaches to choose from.

Vetting your choices can feel like a full-time job, but do yourself a favor and use these guidelines when you are making a decision. Your investment is nothing to sneeze at, and you want to make sure that you are making the right move for you and your business.

Hiring a business coach can be a tough job, here’s how to not do it alone – use this as a checklist and thought notes when talking to the candidates.

Ask for referrals. I always hire people who have worked with someone I know, or someone I admire and aspire to know and grow from. It’s always a really great way to see that coach’s “work,” and get some easy testimonials or transformation stories that those clients had under the coach.

Have goals. Even if your goal is “I want to figure out my goals,” as in you have no idea what your goals are – be straight about that with your candidate. All coaches are not created equal – some have goals for you before they know you, some will come off the free discovery call with goals in their mind for you, and some will not know how to help you if you aren’t clear.

Get friendly. Ask about their background, why they got into coaching, a little about their family life, hobbies, etc. It’s important for you to know that your coach is a human being, and you might find comfort in the fact that you both might be girl moms, or you both hate the winter, etc. Business coaches are there for business growth, but sometimes our personal life wants a bigger stage and a good business coach understands that and allows for that as part of your time together. A good student picks a business coach that will be comfortable with whatever you have to say.

Ask questions. However you can get the information, figure out what their “zone of genius” is, who their clients are, and what their background in business is. Knowing what clients they like to work with most, or what aspect of business building they are great at, will really help you to know if this is a good fit. If you can’t figure it out for yourself, do not be afraid to ask. A good business coach wants to work from what they are best at, with people they absolutely love to help, so that they are a good role model to their students (and they don’t burn out every other day).

Prepare to invest. Let’s talk about the difference between affording coaching services, and investing in them. Affording means you are making enough profit, or you have enough in your business account, to spend on something and it won’t change the bottom line month over month. Investing means you are taking a risk in your business that you believe will pay off big time. With that being said, I don’t know anyone who needs a coach and has been able to afford it. I only know about people who take chances on themselves, this idea/concept they have, or both – and knows that they can turn a little money into a LOT of money.

Have you hired a business coach? What do you wish you would have known before working with someone?

I know how important it is to fully vet a coach before you invest, which is why I offer a free 30 minute discovery call to chat about your business, your ideas for the future and see if we are a good match! I can't wait to chat and learn all about you!

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